What Best Things To Do in Italian Riviera in 10 Days Itinerary?

What are the best things to do in Italian Riviera? The Italian Riviera, known in Italian as the Riviera Ligure (Ligurian Sea), is a crescent-shaped strip of coastal land between the Ligurian coast and the adjacent Apennines and the Maritime Alps.

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Exploring The Italian Riviera

The area is rich in both history and culture, as well as for seaside promenade, admiring the setting sun in all different locations of the riviera.

The Riviera is subdivided into the Riviera di Ponente (Coast of the Setting Sun) and the Riviera di Levante (Coast of the Rising Sun).

It is the site of many historical events and milestones, some dating as far back in time as the founding of the Roman Empire itself.

In light of this, your visit to Europe can never be complete and fulfilling without a stopover in the area.

Italian Riviera needs quite some planning. Check for prices through here and here. Multi-day trips are available with guided tours. Check for that here.

We are here to provide you with the necessary guidance. We are going to discuss some of the top things to do in Riviera in a typical 10-day visit.

Italy is a beautiful country, and we have been to many places already. See our posts for Palermo, Catania, Taormina, Syracuse, Cefalu, Agrigento, Pisa, Firenze (Florence), MilanCapri, Napoli, Sorrento, Pompeii and Vesuvius, Verona. This additional Italy travel guide is helpful.

Leisure Things To Do in Italian Riviera: Day 1 – Sanremo

Top Things To Do in Italian Riviera
San Remo in Italian Riviera

Sanremo marks the extreme southwestern tip of the Italian Riviera and must be your preferred starting point. The city provides numerous resources and facilities that may be of interest to you.

Relax in the Green Spaces

The city of Sanremo, which lies in the southwestern tip of the Italian Riviera, is a preferred starting point of a tour to the area, blessed with numerous open green spaces such as the Japanese garden, Villa Ormond, ancient olive groves, and countless palm trees. These green spaces are quite, have fresh air, and are largely cut off from the congested lifestyles of the Sanremo city. You may start by relaxing in any of them.

Explore Sanremo’s Christian past

As hinted, Italy has a rich Christian heritage. Sanremo, in particular, has a 12th-century San Siro Cathedral. The cathedral has 12 bells in its tower, as well as a large crucifix located above its altar.

From time to time, some masses take place in these cathedrals. You may peek to explore Italy’s Christian past. You may also wish to time your visit in such a manner as to coincide with these masses.

Try your Luck at the Casinò di Sanremo

Are you a fan of gambling? Sanremo has a Casinò di Sanremo that is in the elegant art nouveau building. You may pop in and place your bet.

The building also has a theater that does live host shows every quite often. Besides these, you may also hand out in the building and even take photographs due to the breathtaking design and nature of the buildings themselves.

Best Things To Do in Italian Riviera: Day 2 – Imperia

Top Things To Do in Italian Riviera
Ventimiglia, Imperia province

Next, move northwards to Imperia city. This medieval city has a lot to offer to any visitor. It contains numerous museums that are great for you to visit and explore.

Enjoy Live Performances at the Villa Grock Circus and Museum

This building doubles up as a circus and a museum. It comprises a circus room, music, emotions room, and a film art room. Several events and live performances are held in the building every quite often.

At any given time, you might pop in and catch a show. Being a circus, you may get the opportunity to enjoy plays and other fun-filled performances. Take care that you do not crack your rib because the comedians here are hilarious.

Dig deeper into Italy’s maritime past at the Naval Museum of Imperia

Being adjacent to deep waters, the city of Imperia has served as a navy base for the Italian troops. The Naval Museum of Imperia gives you a peek at Italy’s maritime past.

It opens every Saturday from 4.30 pm local time. Unlike most naval museums of its kind, this one relates to the furtherance of the modern navy. You will get to see the latest warships and other water-based combat weapons.

Find out how to make the Olive Oil at the Museo dell’ Olivo Carlo Carli

The entire Riviera area and the adjacent hinterland is excellent for olive production. No other museum lets you explore these better than this Museo dell’ Olivo Carlo Carli.

In the museum, you will get to explore the olive tree and its oil production alongside other pertinent issues. You will subsequently appreciate the significant contributions that this beautiful plant has made to the entire region.

Picturesque Things To Do in Italian Riviera: Day 3 – Alassio

Alassio stands out as a holiday destination. It contains several hotels and other excellent accommodation facilities which make it a perfect destination for holidays and parties. You will thus find it great for parties and relaxation.

Top Things To Do in Riviera

Relax or Eat Out at the I Giardini di Villa Della Pergola

At the heart of Alassio is the I Giardini di Villa Della Pergola garden. This garden contains bright flowers, green plants, and other breathtaking greeneries.

This garden is super quiet. It is devoid of the noise, hooting, and other sounds that are characteristic of similar gardens located in downtown areas.

As such, it is relaxing, indeed. You, therefore, may get in and relax. Alternatively, you may also take photos and even hold a picnic.

Snorkel or Scuba Dive at Gallinari

Gallinari is a small island located off the coast of Alassio. It is a nature reserve. It is set aside exclusively for marine-based activities. These include scuba diving, snorkeling, and other underwater activities.

In case you are a water sports enthusiast, this is the place to be. The island is safe from sharks and other ferocious marine animals. You may rest easy on your safety at all times.

Appreciate Italy’s Literary History at the Muretto Di Blasio

Italy has produced great authors and actors. Almost all of them have fallen. However, their souls still reign supreme. This Muretto Di Blasio is a monument dedicated to them.

The museum has a list and photographs of all the top literary experts that have walked Italy’s surface. It also has their pictures and samples of their literary works. Paying a visit to the monument will take you as close as possible to these past heroes.

Best Things To Do in Italian Riviera: Day 4 – Finale Ligure

Finale Ligure stands out as a popular beach resort and holiday destination. While at it, you may wish to detach and retreat to one of the holiday destinations that the city provides you.

Top Things To Do in Riviera
Santa Maria di Finalpia. Image: Martin Kraft (photo.martinkraft.com) – License: CC BY-SA 3.0 – via Wikimedia Commons

Visit the Abbey Benedictine Fathers – Santa Maria di Finalpia

Located around 16 miles from Savona, this Benedictine monastery gives a rough peek into the role and influence that Christianity once had in Italian culture in years past.

In your tour of the city, you certainly want to get in and experience for yourself what the monastery has to offer. The complex is also beautiful, owing to the use of ancient architecture. They, too, can form great opportunities for photography.

View the Adjacent Ocean at the Castel Gavone

Once serving as a defense and seat of the Del Carretto Marquises, this structure doubles up as a museum and a castle.

You may climb to its top to view the adjacent ocean and experience the breeze. Your visit to the site will also familiarize you with Italy’s past. The Castel will give you a realistic reconstruction of Italy’s history.

The events you read in books will literary come alive.

Sunbathe or Swim at the Baia Dei Saraceni

Your visit to Finale Ligure can never be deemed complete and fulfilling without a stopover at the Baia Dei Saraceni.

It is a clean waterfront beach. Unlike most other beaches located next to cities, this one is spotlessly clean. It has no sewage or garbage and is as such very hygienic.

You may sunbathe, swim, and relax at the shores. You will also enjoy the breezes that continuously bombard the coastline.

Historical Things To Do in Italian Riviera: Day 5 – Genoa

Top Things To Do in Italian Riviera
Port of Genoa

Genoa is the largest and by far the most significant of the cities and villages that constitute the Italian Riviera. It is a great tourist attraction site that any visitor to the region cannot just afford to overlook or skip.

Spend some time at the Acquario di Genova

The most outstanding point of interest in Genoa is this Acquario di, Genova. It is Europe’s largest aquarium (measuring 33,000 square feet) and is at the city’s old harbor.

It is a vast aquarium in a ship-like building and hosts several marine animals. At the aquarium, you get to interact one-on-one with the various marine animals which you would ordinarily want to keep off. You may even take close-range photographs of the same.

Take a Walk at the Via Giuseppe Garibaldi

It is no secret that Garibaldi played a pivotal role in the liberation of Italy. This street straddles a couple of miles in Genoa.

Adorned with historic streets and palatial residences, pays tribute to Garibaldi, the liberator. Take a walk on the road to enjoy Italy’s past. You may also capture the photographs of these beautiful adjacent palaces and streets free!

Sightsee at the Piazza De Ferrari

Located at the heart of Genoa, Piazza De Ferrari is Genoa’s main square. It is a grand square used for a couple of civic events. It has a fountain at its center, which provides an opportunity for background photography.

The grand square provides you with numerous opportunities and possibilities. You may relax at some of the public benches nearby, take photos, capture videos, or walk around.

Best Things To Do in Italian Riviera: Day 6 – Rapallo

Located on the Italian Riviera coastline, this city of Rapallo is well known for possessing numerous sculptures, statues, and other famous landmarks. Most of them have Christian rather than historical themes or significance.

Top Things To Do in Italian Riviera

Visit the Sanctuary of Our Lady of Montallegro

Once serving as a shelter for pilgrims, this Sanctuary of Our Lady of Montallegro is an iconic historical structure. It is atop an inland hill at Rapallo. The ambiance of the location is scenic and breathtaking, indeed.

You will find the entire area great for photography and relaxation. Moreover, by standing at the base of the structure, you will look downhill and observe the adjacent panoramic views of the ocean.

View the Ocean at Castello Brown

The Riviera had been attacked numerously by past invaders. This Castello Brown was once a fort that defended the site from the invaders, constructed in the 16th Century. Given that there are no more threats of future invasion, the site now a museum.

Apart from according you a glance at Italy’s past military strategy, it also provides uninterrupted views of the adjacent ocean with its relaxing atmosphere and ambiance.

East at the Villa Durazzo

Initially built in 1678 as a summer residence of the Durazzo family, this villa is in a beautiful park in Rapallo. Its location overlooks the Gulf of Tigullio. It is both a castle and an art facility.

The villa is excellent for wedding honeymoons and other outdoor events. What’s more? It also serves as a restaurant. You may get in and have a taste of your favorite Italian/Mediterranean cuisines.

Traditional Things To Do in Italian Riviera: Day 7 – La Spezia

The port city of La Spezia is the famed world over for its maritime heritage. As such, it has numerous museums, landmarks, institutions, and other facilities.

Top Things To Do in Riviera
Porto Venere, La Spezia province

Break way at the Palmaria

Just like Gallinari, Palmaria is also an island. It measures approximately 1.6 square kilometers and is of the Gulf of La Spezia. The island has sheltered beaches, which are great for relaxation, swimming, and sunbathing.

Moreover, it is away from the hustles and bustles of the congested mainland life. You may want to retreat to the island to break away and relax. Moreover, it is also a park and is thus home to several rare plant and animal species.

Explore Art and Nature at the Museum Amedeo Lia

While at Le Spezia, do take a stopover at the Museum Amedeo Lia. This museum has a prestigious collection of fine arts that range from antiquity to the 18th century.

By checking in to the museum, you will get to enjoy the various antiquities and historical objects that Italy, and indeed much of Europe has to offer. It is mainly great to visit in the spring and autumn rather than summer.

Learn Italy’s History at the Castello San Giorgio

In a nutshell, Castello San Giorgio is a castle complex. It is rectangular and is connected to the outside world by three drawbridges. It confers historical values and also doubles up by offering excellent views and exhibits.

Some of these extra fringe benefits are military, culture, history, and art. Do spare some time to visit the castle. This way, you will get a peek at Italy’s past without enrolling in a history class.

Best Things To Do in Italian Riviera: Day 8 – Massa

Top Things To Do in Italian Riviera
Massa Marittima

Massa is a small town that serves as the provincial capital of the Massa-Carrara Province. It mainly stands out as a tourist hotspot due to its possession of numerous hotels and other tourist attraction sites.

Tour the Cave di Marmo

The area around Massa is renowned for its powerful waves and tides. When these waves and tides wash ashore, they eat up certain portions of the strand, revealing in spectacular sceneries and landforms.

The most outstanding of these landforms is the Cave di Marmo, a cave that is adjacent to the oceanfront, modified into an outdoor museum. It displays a host of marble quarries which showcases various excavating tools and sculptures.

Unwind at the Marina di Massa

Quench your love for camping and beach life by checking into the Marina di Massa while in Massa City. Marina di Massa is an ancient villa that is surrounded by a beautiful garden.

It is at a stone’s throw distance from the beach on the northern coast of Tuscany. Its serene ambiance, proximity to the ocean, and relaxed atmosphere jointly help you to unwind after a hectic day.

Climb Monte Sagro

Are you a seasoned mountain climber? Put your mountain climbing skills to practice by climbing the Monte Sagro.

This peak forms part of the broader Alpi Apuane range. It overlooks Massa and offers breathtaking views of the ocean and coastline. It is not so steep (only 1,753 m) and hence takes less time and effort to climb. Moreover, it has some breathtaking views and landforms, such as marble, which you may photograph.

10 Days in the Italian Riviera: Day 9 – Viareggio

Viareggio is the second largest city within the Italian Riviera. It is the embodiment of the Italian Riviera region as it contains all the attractions, features, and facilities that the area has to offer.

Top Things To Do in Riviera

It, however, stands out from the rest of the cities because of its annual carnival.

Watch Birds at Lake Massaciuccoli Park

If you are a fan of watching birds, you are not left out either. Lake Massaciuccoli Park, which is not so far from downtown Viareggio, shall come to your rescue. Even though it is called a lake, it is for all practical purposes a swamp.

It is smaller and shallower than standard lakes. It measures a paltry 6.9 square km and is home to several bird species. The sunset is a perfect time to take photos of the pond too.

Get to Know Italy’s Musical Heritage at the Villa Paolina Civic Museums

Museums are constructed and devoted to several purposes. The Villa Paolina Civic Museums are intended wholly for the sake of showcasing Italy’s musical heritage.

Initially serving as the home of Napoleon Bonaparte’s sister, the villas are now museums. They now include, among others, a museum of musical instruments as well as an archaeological museum. In your free time, spare some time and explore these historical gems that the museums have on offer.

Enjoy the Carnival of Viareggio

The city of Viareggio does hold carnivals every quite often. The festival is held in January and February each year. It is a time of joy, happiness, fun, pomp, and color. Viareggio’s carnival is considered one of Europe’s most celebrated.

As such, you certainly would not wish to miss out on it at all. You may want to plan your trip to the Italian Riviera appropriately to take advantage of the carnival.

Top Things To Do in Italian Riviera: Day 10 – Livorno

Top Things To Do in Italian Riviera

Livorno is your last leg in the Italian Riviera visit. It is at the extreme southeastern tip of the region. It is almost directly opposite Sanremo. The city mainly provides opportunities for relaxation and dining.

Sightsee the Monumento Dei Quattro Mori

Translated into ‘the Monument of the Four Moors,’ the Monumento Dei Quattro Mori is an iconic bronze and marble statue. The statue was erected in 1626 to pay tribute to Ferdinand I of Tuscany, over his victory over the Ottomans.

While at Livorno, please spare some time to sightsee the statue. You will get to relive the victory besides taking photographs which you may carry with you later.

Enjoy your Favorite Italian Dishes at the Terrazza Mascagni Restaurants

In this last leg of the Italian Riviera visit, you may wish to eat your favorite Italian dish at the Terrazza Mascagni restaurants. These restaurants are at a seaside plaza that accords picturesque views of the adjacent oceanfront.

They offer a relaxed atmosphere thanks to the sea breezes that continuously bombard the adjacent buildings. You will also get to relax after your meals in the nearby beachfront.

Breathe Easy at the Sanctuary of Montenero

This hilltop sanctuary dates back to 1345 CE. It is a religious complex that is on the Monte Nero Livorno Hills. Even though it is purely spiritual in scope and character, the sanctuary also doubles up as a getaway.

The area has fresh air, abundant sunlight, and affords uninterrupted views of the adjacent surroundings. You may wish to climb the hill to breathe easy, especially after a tedious tour of the entire Italian Riviera.

Check for prices through here and here. Multi-day trips are available with guided tours. Check for that here.

Bonus Ideas for Things To Do in Italian Riviera

You thought you read a lot about this area, right? Here are even more ideas for this place in Italy.

Santa Margherita Ligure

Santa Margherita Ligure lies 15 kilometers southeast of downtown Genoa. It is a hotbed for fishing and tourism. Also, it doubles up as a port city. While at the Italian Riviera, consider visiting these spots.

Relax at the Il Giardino di Villa Durazzo

The Villa Durazzo-Pallavicini contains a small botanical garden. It comes in the English romantic style building. While at the Riviera, take some time off to relax. You will be bombarded with streams of sweet waves and winds.

Discover Italy’s History at the Castello di Punta Pagana

This 17th-century fort Castello di Punta Pagana is a silent reminder of Italy’s rich past. If you fancy history and past events, you might also want to make a stopover at the place.

Sestri Levante

That is yet another small Mediterranean town within the larger Liguria area. Like many such towns in the Riviera area, this, too, is a significant tourism destination. While here, try these two activities in the field:

Sunbathe at the Spiaggia Baia del Silenzio

A charming and vibrant sandy beach is in the town. That is the Spiaggia Baia del Silenzio. On the beach are umbrellas and chairs. It is hence an excellent place to visit in the summer when tourism is at its peak.

Behold the Punta Manara

That is a raised landmass that juts out into the adjacent Mediterranean Sea. The rock is breathtaking to behold. You may also carry along your digital camera and take photos for your future remembrance.

San Fruttuoso

San Fruttuoso is a Metropolitan City of Genoa. It is one of those unique and oft-visited places of the entire Liguria region. For all practical purposes, this is an excellent place to vacation. Some of the facilities you want to sample are:

Meditate at the Abbazia di San Fruttuoso

Like much of Italy, the San Fruttuoso once played a crucial role in furthering Christianity. You may want to visit and meditate at the Abbazia di San Fruttuoso. That is both a seat and an abbey of the Catholic Church.

Capture Photos at the Christ of the Abyss

Christ of the Abyss is a brazen statue of Jesus Christ. It stays submerged under the Mediterranean waters. If you can, you may wish to dive and capture the photos of the sculpture for your future remembrance.

Hiking trails near Cinque Terre

If you love hiking, the Riviera has no shortage of hiking trails.

One of the best places to do so is at the Cinque Terre. It is a northwesterly coastal area of Italy. It means ‘Five Lands’ in English. Two of the most outstanding trails are:

Saunter along the Via dell’Amore

That is a famous walkway that straddles a coastal cliff. It connects two villages, i.e. Manarola and Riomaggiore. Its total length is 1km and provides breathtaking ocean views of the adjacent Mediterranean Sea.

Take a walk along the Sentiero Monterosso – Vernazza

Sentiero Monterosso – Vernazza is a scenic hiking trail that runs through the Cinque Terre. It similarly provides you the hiker with access to lush landscapes and expansive ocean views. Come here mainly in the evening for maximum benefits.

Amalfi Coast

Amalfi coast is a landscape that is a UNESCO World Heritage Site. The beach sits in between the sea and the adjacent mountains. A visit to this place provides you many attractive benefits.

Take a breather at the Villa Rufolo

Along the coast is the 13-century Villa Rufolo historic center. Being isolated and cut off from the congested downtown, it provides a great place to relax. Consider visiting the site to take a breather.

Boat Ride around the Grotta Dello Smeraldo

Grotta dello Smeraldo is a cave. To and from the cave are some boat rides. In its entirety, this region is quite scenic and unique in appearance. While boat riding, stop by to behold the emerald green water, stalagmites, and the stalactites

Monterosso al Mare

Monterosso al Mare is in the province of La Spezia and one of the five villages which constitute Cinque Terre. This place is almost exclusively intended for matters of tourism. Two attractions particularly stand out, they are:

Appreciate Italy’s Past at the Church of San Giovanni Battista

The Church of San Giovanni Battista is a 14th-century sanctuary. It contains a Gothic façade, a rose window, and white & black marble stripes. Do visit here to get a glimpse at Italy’s past.

Capture memorable moments at Santuario di Nostra Signora di Soviore

Santuario di Nostra Signora di Soviore is yet another ancient Christian shrine. Riggffcgdcfght, within its complex, is a famous wooden statue of Mary. Pay a visit to this place and capture those memorable moments for your future references.

FAQ’s for Things to Do in Italian Riviera

  1. How to get to Cinque Terre?

    You can reach Cinque Terre by train, by boat or by car. From La Spezia train station to Riomaggiore is only 10 minutes. From there, the actual Cinque Terre, it’s less than 5 minutes.

  2. What is Sanremo famous for?

    Sanremo is famous for its casino but there are more to see.

  3. Is Amalfi Coast part of the Italian Riviera?

    Amalfi coast is in southern Italy. On the other hand, Cinque Terre is located on the coastline of northern Italy.

  4. Is Amalfi Coast good for beach vacations?

    Surprisingly, no. Better to go to Maiori or Vietri sul Mare.

  5. How long does it take to hike Cinque Terre?

    The sum of the route can be done in about six hours (it depends on your stamina). Most prefer to break it down to different days. Get good hiking shoes for your safety. Do not rely on sandals and such. The Municipality recently applied some strict rules for hikers, with penalties and fees in case of emergency rescue.

  6. What is the best beach in the Cinque Terre if you are traveling with children?

    Monterosso is the best place to stay in. It is a sandy beach and enters smoothly into the sea.

  7. Do I need a car in Cinque Terre?

    Definitely, no.

  8. When to go to Cinque Terre?

    Best to avoid hiking during July-August. The best hiking season is March to May. May to end of September is ideal for swimming.

Ready for The Best Things To Do in Italian Riviera?

Now that you know all you might enjoy your visit to the Italian Riviera, why don’t you now purpose to pay a visit to the area?

Getting started is not so daunting a task. There are numerous tours and travel firms in the area that can facilitate your trip and accommodation.

Moreover, the various accommodation facilities in the area are affordable more so when compared to their counterparts in the rest of Europe.

In light of this, you will not break your back at all while paying a visit to the area.

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